SKY: No Spoilers / Darwin Social Noise, Madrid, Spain

Spain has been in confinement for two weeks due to the state of emergency caused by the COVID-19 crisis. Going outside nowadays is more dangerous than ever. In spite of everything, these days we find that grocery shopping in the supermarket farthest from home or taking the dog out has become, for some, the most mischievous excuse to leave home. Sky, the pay television platform that offers the best selection of channels, series and movies, once again takes a creative approach in an exercise of corporate responsibility to raise awareness of the importance of staying at home. To achieve this, they have chosen to fill the center of Madrid with “spoilers”, revealing plot developments of selected platform titles and closing each piece with a warning: “If you don’t want spoilers, #StayAtHome” The campaign, devised by Darwin Social Noise, began last Friday, March 27th, and consists of the projection of spoilers for movies and series such as Chernobyl on digital billboards.