How to promote a new packaging of a product already known to the public? Showing that the release fits their routine. The campaign created for the beverage Tampico plays with the word “caixa”, that means “box” in Portuguese, which is exactly what the new packaging looks like. Besides, “encaixar” means “to fit”, and, with an aesthetic full of colors, the print presents the various occasions of consumption of the product, showing that the new packaging of Tampico fits everywhere: in the backpack, in the car, in the refrigerator at work and, mainly, in the hearts of consumers.
Advertising Agency:Bravo/Bbg, Fortaleza, Brazil
Chief Creative Director:Tavinho Carvalho, Michel Barba
Chief Operating Officer:Caio Belo
Art Director:Tavinho Carvalho
Copywriter:Michel Barba, Igor Gago
Group Head:Igor Gago
Senior Planner:Gabriel Morais
Planner:Erika Xavier
Production:Vanessa Cordeiro
Chief Creative Director:Tavinho Carvalho, Michel Barba
Chief Operating Officer:Caio Belo
Art Director:Tavinho Carvalho
Copywriter:Michel Barba, Igor Gago
Group Head:Igor Gago
Senior Planner:Gabriel Morais
Planner:Erika Xavier
Production:Vanessa Cordeiro
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