Hershey’s Milk Chocolate: Her She (BETC | Havas, Sao Paulo, Brazil)
Hershey Salutes the Artistic Spirit of Women in Latest ‘Her/She’ Work A music video, new packaging and more. Building on its “Her/She” campaign from last year, where iconic women appeared on Hershey’s chocolate bar packaging for International Women’s Day, BETC Havas São Paulo released “She Dreams” and “Her Dream.” This time, the packaging exhibits eight woman artists. The work includes a music video for musician Yzalú—who appeared in last year’s campaign—singing “Qual Teu Sonho?” (“What’s Your Dream?”). It features women in various states of creation, and is diverse in a multiplicity of satisfying ways. The artists who appear in the work are breakdancer Aline Constantino, who considers dance an art of social transformation; Filipa Aurélio, who photographs the Brazilian independent music circuit; Luz Ribeiro, an author, slam poet and member of the theater group Collective Self-Defense; illustrator Amanda Lobos; Afrofuturist graffiti artist Regina Elias Ziza; poet and cultural producer Carolina Peixoto; singer/songwriter Indy Naíse; and embroiderer Mitti Mendonça, whose Black Hand seal continues an embroidery tradition that has circulated her family for nearly 100 years.
Executive Creative Director:Andrea Siqueira
Associate Creative Director:André Batista
Creatives:Andrea Siqueira, André Batista, Rodrigo Casanovas, Fernanda Peka, Diego Canhisares, James Döring
Account team:Daniel Jotta, Nathalia Del Moral, Fabiane Veiga, Fernanda Modena, Izabel Petegrosso e Alexia Gomes.
Media Channels and Engagement:Carla Gagliardi, Ariane Finavaro, Carlos Jordão, Dorilangio Souza e Lucas Gonçalves.
Strategy:Agatha Kim, Bianca Brandão e Gabriel Lopes.
Content:Daniela Lima, Danielle Maio e Rodrigo Yoshizumi.
Production:Anna Luisa Ferraz, Andrea Carmassi, Juliana Arantes, Luigi Dias e Tiago Hasegawa.
Graphic Production:Gilmar Souza, Márcio Brusaferro, Plinio Alves e Carlos Valeriano.
Executive Producer:Marcelo Monteiro e Alexandre Lucas
Film Director:Hanna Batista, André Inácio
Photographer:Milena Seta e Vinicius Alves Bock
Art Direction:Karla Salvoni
Producer:Giba Pereira, Levi Mynssen
Audio Production Company:Canja
Sound Director:Lucas Sfair, Eduardo Karas, Filipe Resende
Audio Account:Guga Costa
Masterclasses:Vivi Duarte, CEO Plano Feminino ONG
workshops:Vivi Duarte, CEO Plano Feminino ONG
Client’s approval:Marcel Sacco, Larissa Diniz, Rodrigo Campos e Larissa Loureiro