McDonald’s: Graduation 2020 / Leo Burnett, Milan, Italy

McDonald’s: Graduation 2020  /  Leo Burnett, Milan, Italy

McDonald’s: Graduation 2020  /  Leo Burnett, Milan, Italy

McDonald’s: Graduation 2020  /  Leo Burnett, Milan, Italy

McDonald’s: Graduation 2020  /  Leo Burnett, Milan, Italy

McDonald’s: Graduation 2020  /  Leo Burnett, Milan, Italy

McDonald’s: Graduation 2020  /  Leo Burnett, Milan, Italy

McDonald’s: Graduation 2020  /  Leo Burnett, Milan, Italy

McDonald’s: Graduation 2020  /  Leo Burnett, Milan, Italy

In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.

Advertising Agency:Leo Burnett, Milan, Italy
Creative Director:Nicoletta Zanterino
Senior Copywriter:Maria Chiara Alegi
Junior Copywriter:Francesca Amadasi
Junior Art Director:Sonia Montella
Head Of Client Services:Acsinia Messina
Retail Consultant:Paola Di Sciascio
Senior Account Manager:Francesca Bertocco
Account Executive:Serena Giuliani
Strategic Project Manager:Simona Ventrella
Community Manager:Federica Doria, Cristian Di Pietrantonio
Head Of Planning:Ilaria Fruscio
Senior Strategic Planner:Ornella Vittorioso

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