We seek to communicate the sensory attributes of “La Morena” peppers, but in a different way, with a graphic style and a new tone for the brand and for the category in general.
Advertising Agency:Birth Group, Puebla, Mexico
Creative General Director:Raúl Lizaola
Creative Directors:Jesus Fernandez, Angel Sánchez
Art Director:Rodrigo Aguilar
Ceo:Arturo Ortiz
Creative General Director:Raúl Lizaola
Creative Directors:Jesus Fernandez, Angel Sánchez
Art Director:Rodrigo Aguilar
Ceo:Arturo Ortiz