IKEA Russia proposed to recreate playhouses from childhood using IKEA products and easy-to-follow instruction.
The idea was developed by Instinct creative agency. The collection includes six different types of houses, among which are: classic WIGWÅM, traditional CÅMPINGTENT, unexpected CÅVE, massive FÖRTRESS, large CÅSTLE, and cozy HÖUSE. IKEA Russia invites Internet users to upload the photo of their playhouses with the special hashtag.
Creative Directors:Roman Firainer, Yaroslav Orlov
Creative groupheads:Antonina Pirogova, Evgeny Golovan
Creative Designer:Elena Kravchenko
Client Service Director:Marina Vershinina
Group Account Director:Irina Gornova